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Netflix (NFLX) stock has closed at a fresh record every day this past week — and it could keep soaring.
A growing number of analysts are calling for the streaming giant's shares to soon trade in the quadruple digits.
On Wednesday, Pivotal Research analyst Jeff Wlodarczak raised his price target on Netflix to a Street high of $1,100 a share, implying over 20% upside based on current trading levels of around $900.
Bank of America's Jessica Reif Ehrlich followed one day later, boosting her target to $1,000 from $800. Jefferies analyst James Heaney also raised his target to $1,000 earlier this week.
The price target increases come despite some concerns over slowing growth for the streaming giant.
Wall Street analysts who cover Netflix have a median price target of just around $800 a share, according to the latest Bloomberg consensus estimates.
One of the main catalysts for the recent price target boosts is the company's continued foray into live events, with the most recent boxing match between Jake Paul and Mike Tyson attracting over 108 million global viewers last weekend to become the most-streamed sporting event of all time.
For context, the 2024 Super Bowl, which was the most-watched American TV broadcast ever, pulled in 124 million US viewers.
The Netflix event's impressive numbers came despite the streamer experiencing several technical glitches throughout the broadcast, which analysts (and investors) mostly shrugged off.
"We view the event as a (very) successful learning experience for NFLX and expect these technical issues will not happen again with future live events," Pivotal Research's Wlodarczak wrote on Wednesday.
The analyst said the event's success likely means Netflix will "accelerate its offerings of 'eventized' live programming," which will help lower subscriber churn and increase the streamer's ability to raise prices.
"The NFLX service remains a highly compelling, frankly relatively inexpensive, entertainment alternative for consumers, which bodes well for future subscriber/average revenue per user growth," he said.
Since the start of the year, Netflix shares have surged over 85%, far outpacing the broader markets and streaming rivals, including Disney (DIS) and Comcast (CMCSA). Much of the uptick has been driven by the company's push into live content and the positive impact that could have on its ad-supported offering.
Last week, Netflix said its ad tier, now two years old, has reached 70 million global monthly active users, a significant jump from the 40 million users the company revealed at its second Upfront presentation in May.
Netflix's next big live event will be its NFL Christmas Day doubleheader, with the Kansas City Chiefs vs. Pittsburgh Steelers and the Baltimore Ravens vs. Houston Texans. Beyoncé will serve as the headline performer during the Ravens vs. Texans halftime show, which analysts said should help attract viewers outside of the US.
The company inked a three-season deal with the NFL earlier this year to air the Christmas Day games, which will be produced by CBS Sports (PARA). The streamer reportedly coughed up about $75 million per game, according to the Wall Street Journal.
Jefferies' Heaney, who described the the success of the Jake Paul, Mike Tyson match as a "breakthrough" moment for Netflix's live events strategy, said he's increasingly confident the NFL Christmas Day games will outperform linear viewership and serve as a catalyst to ad growth.
BofA's Reif Ehrlich agreed, adding, "Live and advertising are complementary growth drivers, as more live programming drives additional high value, premium ad inventory. Netflix's ability to monetize this premium live inventory will be key to making advertising a multi-year growth driver."
Netflix recently beat Wall Street expectations across every major financial metric in its third quarter results on Oct. 17, with shares surging to all-time highs as many analysts call Netflix the winner of the hard-fought streaming wars.
Still, the company recently revealed that year-over-year engagement levels came in roughly flat — a potential headwind when it comes to its ability to raise prices and boost growth.
"With much of the subscriber growth seemingly representing improved monetization of an existing (and not growing) user base, we question whether the momentum can continue into next year," MoffettNathanson analyst Robert Fishman wrote in a recent note to clients.
Valuation has also been a concern, with Fishman adding that Netflix's stock "is massively expensive for a company whose own guidance implies a revenue deceleration into 2025." Last month, Netflix said its revenue growth is expected to slow from an expected 15% this year to between 11% and 13% in 2025.
is a Senior Reporter at Yahoo Finance. Follow her on X , and email her at alexandra.canal@yahoofinance.com.
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Momentum investing revolves around the idea of following a stock's recent trend in either direction. In the 'long' context, investors will be essentially be "buying high, but hoping to sell even higher." With this methodology, taking advantage of trends in a stock's price is key; once a stock establishes a course, it is more than likely to continue moving that way. The goal is that once a stock heads down a fixed path, it will lead to timely and profitable trades.
While many investors like to look for momentum in stocks, this can be very tough to define. There is a lot of debate surrounding which metrics are the best to focus on and which are poor quality indicators of future performance. The Zacks Momentum Style Score, part of the Zacks Style Scores, helps address this issue for us.
Below, we take a look at Cinemark Holdings (CNK), a company that currently holds a Momentum Style Score of B. We also talk about price change and earnings estimate revisions, two of the main aspects of the Momentum Style Score.
It's also important to note that Style Scores work as a complement to the Zacks Rank, our stock rating system that has an impressive track record of outperformance. Cinemark Holdings currently has a Zacks Rank of #2 (Buy). Our research shows that stocks rated Zacks Rank #1 (Strong Buy) and #2 (Buy) and Style Scores of A or B outperform the market over the following one-month period.
You can see the current list of Zacks #1 Rank Stocks here
Set to Beat the Market?
In order to see if CNK is a promising momentum pick, let's examine some Momentum Style elements to see if this movie theater owner holds up.
A good momentum benchmark for a stock is to look at its short-term price activity, as this can reflect both current interest and if buyers or sellers currently have the upper hand. It's also helpful to compare a security to its industry; this can show investors the best companies in a particular area.
For CNK, shares are up 1.05% over the past week while the Zacks Leisure and Recreation Services industry is up 0.01% over the same time period. Shares are looking quite well from a longer time frame too, as the monthly price change of 14.32% compares favorably with the industry's 8.41% performance as well.
While any stock can see a spike in price, it takes a real winner to consistently outperform the market. Over the past quarter, shares of Cinemark Holdings have risen 16.34%, and are up 131.51% in the last year. On the other hand, the S&P 500 has only moved 6.16% and 32.62%, respectively.
Investors should also take note of CNK's average 20-day trading volume. Volume is a useful item in many ways, and the 20-day average establishes a good price-to-volume baseline; a rising stock with above average volume is generally a bullish sign, whereas a declining stock on above average volume is typically bearish. Right now, CNK is averaging 2,674,033 shares for the last 20 days.
Earnings Outlook
The Zacks Momentum Style Score encompasses many things, including estimate revisions and a stock's price movement. Investors should note that earnings estimates are also significant to the Zacks Rank, and a nice path here can be promising. We have recently been noticing this with CNK.
Over the past two months, 6 earnings estimates moved higher compared to none lower for the full year. These revisions helped boost CNK's consensus estimate, increasing from $1.38 to $2.00 in the past 60 days. Looking at the next fiscal year, 5 estimates have moved upwards while there have been 1 downward revision in the same time period.
Bottom Line
Taking into account all of these elements, it should come as no surprise that CNK is a #2 (Buy) stock with a Momentum Score of B. If you've been searching for a fresh pick that's set to rise in the near-term, make sure to keep Cinemark Holdings on your short list.
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