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【Citic SEC: The Grey Test Of The Gift-Giving Feature On WeChat Is Expected To Capture A Market Share Of Hundreds Of Billions.】Citic SEC Research Reports Indicate That On December 18, The WeChat Mini Store Officially Launched The Grey Test Of The "Gift Gift" Feature, Which Is Expected To Capture A Market Share Of Hundreds Of Billions In Just The Gift-Giving Scenario. Further Considering Its Impact On The WeChat Ecosystem, The Total Scale Of Social E-Commerce Is Expected To Reach Trillions By 2027. From The Perspective Of Retail Patterns, The Rise Of Social E-Commerce Can Bring Incremental Consumer While Also Diverting Share From Other Channels. It Is Expected That In The Short Term, Its Impact On Offline Retail Will Be Stronger Than That On E-Commerce. In The Long Term, With The Extension Of Play Methods, It Is Expected To Address Pain Points Related To Experience And Commodity, And Further Develop More Social Scenarios Involving Commodity Consumption, Driving Continuous Growth In The Industry Scale
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