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【Citic Securities: The WeChat Gifting Scenario Is Expected To Gain 100 Billion Market Share, But There Are Still Pain Points Where The Function Is Single And The Scenario Does Not Match】Citic Securities Believes That WeChat Is Expected To Gain 100 Billion Market Share In The Gift-Giving Scenario Alone. Further Considering Its Impact On The WeChat Ecosystem, The Total Scale Of Social E-Commerce Affected Is Expected To Reach Trillion Yuan In 2027. “Gift Delivery” Is Expected To Utilize The Convenience Advantages Of E-Commerce To Realize Online Offline Gift Purchases. At The Same Time, Citic Securities Also Pointed Out That Currently WeChat'S “Gift Delivery” Function Is Relatively Single, And There Are Still Some Pain Points That Don'T Match The Regular Gift-Giving Scenario. Among Them, Pain Points Such As Price Transparency, Waiting For Logistics Delivery After Receiving The Gift, And Not Being Able To Return Goods Are Expected To Be Optimized Or Resolved With The Development Of Features And Gameplay. However, The Problems Faced In The Early Stages Of New Channel Development, Such As Insufficient Price Power And The Need To Replenish Merchant Resources, Need To Wait For The Channel Business Model To Be Verified And Then Solved Through The Active Entry Of Merchants

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