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It doesn't matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors. Luckily, Zacks Premium offers several different ways to do both.
The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens.
Zacks Premium includes access to the Zacks Style Scores as well.
What are the Zacks Style Scores?
The Zacks Style Scores is a unique set of guidelines that rates stocks based on three popular investing types, and were developed as complementary indicators for the Zacks Rank. This combination helps investors choose securities with the highest chances of beating the market over the next 30 days.
Each stock is assigned a rating of A, B, C, D, or F based on their value, growth, and momentum characteristics. Just like in school, an A is better than a B, a B is better than a C, and so on -- that means the better the score, the better chance the stock will outperform.
The Style Scores are broken down into four categories:
Value Score
Value investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth Score
Growth investors, on the other hand, are more concerned with a company's financial strength and health, and its future outlook. The Growth Style Score examines things like projected and historic earnings, sales, and cash flow to find stocks that will experience sustainable growth over time.
Momentum Score
Momentum traders and investors live by the saying "the trend is your friend." This investing style is all about taking advantage of upward or downward trends in a stock's price or earnings outlook. Employing factors like one-week price change and the monthly percentage change in earnings estimates, the Momentum Style Score can indicate favorable times to build a position in high-momentum stocks.
VGM Score
What if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank
The Zacks Rank is a proprietary stock-rating model that harnesses the power of earnings estimate revisions, or changes to a company's earnings expectations, to help investors build a successful portfolio.
It's highly successful, with #1 (Strong Buy) stocks producing an unmatched +25.41% average annual return since 1988. That's more than double the S&P 500. But because of the large number of stocks we rate, there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
But it can feel overwhelming to pick the right stocks for you and your investing goals with over 800 top-rated stocks to choose from.
That's where the Style Scores come in.
You want to make sure you're buying stocks with the highest likelihood of success, and to do that, you'll need to pick stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you like a stock that only as a #3 (Hold) rank, it should also have Scores of A or B to guarantee as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
For instance, a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one that boasts Scores of A and B, still has a downward-trending earnings forecast, and a much greater likelihood its share price will decline as well.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: eBay (EBAY)
eBay operates an online shopping platform which provides sellers the tools to build online store formats, making it easier for customers to browse by brands.
EBAY is a #3 (Hold) on the Zacks Rank, with a VGM Score of A.
It also boasts a Value Style Score of B thanks to attractive valuation metrics like a forward P/E ratio of 12.73; value investors should take notice.
Two analysts revised their earnings estimate higher in the last 60 days for fiscal 2024, while the Zacks Consensus Estimate has increased $0 to $4.83 per share. EBAY also boasts an average earnings surprise of 3.3%.
With a solid Zacks Rank and top-tier Value and VGM Style Scores, EBAY should be on investors' short list.
Zacks Investment Research
eBay Inc. , situated in California, runs marketplace platforms that facilitate the buying and selling of a wide range of products. Valued at a market cap of $28.9 billion, eBay operates across the Americas, Europe, Asia, and globally.
Shares of the online marketplace company have significantly outperformed the broader market over the past year. Over the past 52 weeks, EBAY has soared 53.5%, surpassing the S&P 500 Index’s ($SPX) 32.7% returns. In 2024, EBAY has gained 41%, outpacing SPX’s 21.2% gain on a YTD basis.
Zooming in further, EBAY has also exceeded the ProShares Online Retail ETF’s 43.1% returns over the past 52 weeks and 24.7% gains on a YTD basis.
On Oct. 31, eBay shares dropped 20.8% after the company reported third-quarter earnings on Oct. 30 and revenue guidance that missed analysts' expectations, along with an EBITDA shortfall.
For the current fiscal year, ending in December, analysts expect eBay to report an EPS growth of 22.6% year over year to $3.85. However, the company’s earnings surprise history is mixed. It beat or matched the consensus estimate in two of the past four quarters while missing the forecasts on two other occasions.
Among the 28 analysts covering the EBAY stock, the consensus rating is a “Moderate Buy.” That’s based on nine “Strong Buy” ratings, one “Moderate Buy,” 17 “Holds,” and one “Strong Sell.”
This configuration is slightly less bullish than a month before, with eight analysts recommending a “Strong Buy.”
On Nov. 5, Bernstein SocGen Group upgraded eBay from “Market-Perform” to “Outperform,” maintaining a price target of $70. The upgrade follows a stock pullback, which analysts see as an attractive entry point. eBay’s focus on product enhancements and GMV growth is expected to lead to modest improvements, potentially surpassing market expectations.
Despite past market share losses, the company's strategic initiatives, including targeted growth areas and stock buybacks, position it for the upside, supporting the upgraded rating.
EBAY’s mean price target of $62.03 represents a marginal premium from current price levels. The Street-high target of $72 indicates a potential upside of 17.1%.
On the date of publication, Kritika Sarmah did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.
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